At a consumer products company we’re familiar with, no one on the senior team would ever refer to the company’s products as “commodities.” Managers there know what the competition has to offer, and they know their goods are
Why Remote Teams Don’t Share Information and What to Do About It
From BNET.com
One of the biggest hazards of remote teams is that information isn’t distributed evenly. That person in the Dallas office knows the answer to the question the person in Bangalore is asking but the questions don’t get asked for all kinds of reasons. Sometimes this is the result of bad team dynamics, but it happens on even the most highly-functioning teams. Here are some scientific reasons why.
According… Read the rest
May 28, 2010
Posted by: admin
Categories: Business
Tags: angel, Angel-funded, Antoinette Schoar, aspiring entrepreneurs, Association, Business, Clarence, corporate, discontinuity, due diligence, Entrepreneurial, entrepreneurial finance, finance, financing, George Bailey, green angels, harvard business, harvard business school, initial presentation, investment success, investors, Josh Lerner, knowledge, knowledge and wisdom, network, new ventures, Regression, small business, start-up, success, support, venture performance, web site traffic, William R. Kerr, wonderful life, worth individuals
‘Angels’ For Make The Best Investors?
Clarence, the most famous movie angel ever, helped George Bailey save his bank in It’s a Wonderful Life. Turns out angels continue to help small-business people to this day.
In a new Harvard Business School working paper with a rather formidable title, The Consequences of Entrepreneurial Finance: A Regression Discontinuity Analysis, researchers demonstrate that companies that receive angel financing are more likely to survive and thrive than those… Read the rest
May 21, 2010
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Categories: General
Tags: balance sheets, BNET, Business, case in point, ceo job, company, corporate leaders, deception, employee, Graduate, intelligence, isolated case, Jeffrey Pfeffer, job, lack of respect, leader behavior, low expectations, loyalty, management, mergers, morning news program, outrage, politicians, power, press, professor, proscription, situation, something, straight face, success, suicide, team members, top management team, truth corporate culture toyota CEO CFO Job gaining advantage, two thirds, veracity, workforce
‘Truthiness’ Can Make or Break a Corporation
From “BNET.com”
ABC’s Sunday-morning news program, “This Week,” recently added an online fact-checking feature. Public figures apparently felt free to come onto the program and say things that were demonstrably false. What a surprise-politicians dissembling! But what’s true for elected officials is unfortunately also true for many corporate leaders. In today’s world, many people seem to be unconcerned with the veracity of their statements and are able to lie… Read the rest
May 20, 2010
Posted by: admin
Categories: General
Tags: Advertisement, Advertising & Promotion, Identity Theft, Jim Edwards, LifeLock, marketing, Security
Thieves Steal LifeLock CEO’s ID 13 Times — and Show the Danger of Challenging Your Customers
By Jim Edwards | May 19, 2010 VIA “http://www.BNET.com”
The fact that Todd Davis, the CEO of Lifelock, had his identity stolen 13 times after he published his social security number in ads that “guaranteed” his service could stop identity theft illustrates an old chestnut of the advertising world: Never make a selling proposition that can be answered in the negative.
Usually, advertisers make this mistake when… Read the rest
May 18, 2010
Posted by: admin
Categories: Business, Technology
Tags: ceo, cognitive distortion, exact point, go home, happy medium, instant replay, mistake, money, motivation, one of those days, perspective, robert pagliarini, tendency
How to stay motivated after you’ve made a mistake
Have you ever had one of those days at work where at the end of it you just want to cry, get drunk, go home and bury yourself under a blanket, or all of the above? We all have those days. We’ve all committed some blunder that is really and truly only ours to own. The question is, what do you do about it?
I read a piece by Robert… Read the rest
May 16, 2010
Posted by: admin
Categories: Business
Tags: anger and fear, attitude adjustment, bad decisions, brigham young, Business, clinical sense, crookston, decision making, different perspectives, disastrous effects, emotions, euphoria, finance, humility, indifference, jim collins, management, mindset, ongoing research, procedural steps, professor kent, stock market, three ways, tough choices
The Secret to Sound Decision-Making
Do you want to make better decisions? If so, you may need an attitude adjustment,suggests ongoing research by Brigham Young professor Kent Crookston. Crookston was determined to create just three “ways of being” to help you shift your perspective when approaching tough choices. I recently spoke with him about the will to change, the disastrous effects of deciding while manic, and choosing to listen.
BNET: Why was… Read the rest
May 13, 2010
Posted by: admin
Categories: Business, WebDesign
Tags: Business, development, dozens, filler words, finance, gt web, lt, management, marketing, mistake, money, motivation, new ground, preferred keywords, robot spiders, search engine optimization, search engine strategies, search engines, traffic, visitors, web research, website traffic
The Web Marketing Checklist: 37 Ways to Promote Your Website
This article is designed to introduce you to website promotion, getting visitors to come to your website. It gives you the basic information, which you can then explore through dozens of links to other resources, much of it entirely free. As one of our most popular articles, this was revised most recently on June 2, 2009.
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How can you… Read the rest
May 13, 2010
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Categories: General
Tags: 23 years, Business, chapter 11 bankruptcy, creativity, customer service, development, dying art, equipment manufacturing company, jobs, lt, marketing, money, mutual success, photographic equipment, real estate, relationship, saunders, small business, sounds silly, two buildings, vendor number
I Turn Disgruntled Customers into Loyal Fans
Before I started Skooba Design, my family owned The Saunders Group, a photographic equipment manufacturing company. In the 23 years that my father he owned the company, it grew from five employees to 500. My father’s secret was simple: Treat customers well, treat employees and suppliers well, and sell a good product. It sounds simple, but the dying art of customer service really does set a company apart.
My family… Read the rest
May 12, 2010
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Categories: General
Tags: bertini, brand equity, Business, commodities, consumer products company, curiosity, distinctive features, efficiency gains, goodyear, harvard business review, innovation, low expectations, lt, marketing, marketing communications, meaningful decision, performance, personal relevance, profit margins, radical innovations, salience, small business, store shelves, tires
How to Stop Customers from Fixating on Price
May 11, 2010
Posted by: admin
Categories: Business
Tags: amy poehler, ana gasteyer, ashton kutcher, betty white, brand images, brilliant move, Business, coke classic, content show, eyeballs, great actor, hollywood, leverage, lorne michaels, marketing campaign, marketing communications, maya rudolph, molly shannon, paying attention, rachel dratch, radical, saturday night live, skits, smart move, SNL, tina fey
Marketing Lessons From SNL’s Betty White Show
As soon as I heard that Betty White would be hosting SNL’s Mother’s Day show, I knew I had to tune in. Why, I’m not entirely sure, but I wasn’t alone. Sure, capitalizing on the viral Facebook movement to get White to host the show was a smart move, but SNL delivered on White’s “sizzle” and came away with their highest rated show in 18 months.
Here’s what marketers can learn… Read the rest


